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Have you ever said Yes to a job, without knowing just what was involved? I’m sharing this story because I’m sure many of you have found yourself in a situation that’s completely out of your depth. That’s given you that deer in the headlights, what the hell am I going to do next feeling.  The Job I had accepted a translation job to support a group of Chinese...

I love it when a brand is inclusive and starts listening to its customers. This is exactly what the famous Chinese Fenjiu Group has done with its Baijiu, a traditional white alcoholic spirit from China.  For years, Baijiu has been a men’s drink, typically when they do business together.  But now the Fenjiu Group has developed a light rose-flavoured Baijiu with women in mind. It's sweeter,...

The search is on for the most engaging storyteller in the Web 2.0 era, sharing stories about China on social media. Could this be your chance to win a ticket to the “My Story of Chinese Hanzi” International competition in China, receive free Chinese social media traffic support, and access opportunities for collaboration with well-known Chinese-Australian enterprises? For more information and details on how to register, go to the following page,...

It’s a wrap for the Sydney Family Expo (SFE) 2023 at Sydney’s International Convention Centre in Darling Harbour. And what an event it was! Two exciting and full on days designed specifically for local Chinese Australian residents. Exhibitors were an eclectic mix – from representatives of Australian government emergency services to local eCommerce platforms that cater to local consumers in Chinese, and many brands that...

In recent years, Xiaohongshu, or Little Red Book, has become a force to be reckoned with in the Chinese marketing world.  With over 400 million registered users in China (2022) and over 15,000 official brand accounts, the platform enjoys popularity from a predominantly female audience aged 18 - 30. Little Red Book is also consumed worldwide, with over 30 million monthly active users (MAUs) outside...

China International Import Expo (CIIE)  Sun, Nov 5, 2023 - Fri, Nov 10, 2023 Suppose you are thinking about taking your products to the world. In that case, the China International Import and Export Exp (CIIE) is one of the calendar's most important and influential trade platforms.  Here's a quick snapshot of what it is about, what you should think about, who is there and how to get involved.  What...

Firstly, Easter is not a religious festival celebrated by the majority of Chinese as it is in Christian cultures. It does, however, coincide with the transition of seasons, from winter to spring. During the month of April, the Chinese observe the Qingming festival, also known as Ancestors Day.    Those that do partake in Easter festivities in China, mostly celebrate indirectly, beyond the Christian religious implications, by...