Influencer Conference

Register before 14th July 2023

The search is on for Australian-based content creators to share stories about China.

Are you based in Australia and love to share stories about Chinese culture, language, history, traditions, and values (in Chinese)? If so, we invite you to enter the “My Story of Chinese Hanzi” competition.



What is the “My Story of Chinese Hanzi” competition?

The objective is to promote cultural understanding and friendship between China and Australia. It’s an opportunity for influencers and content creators to win great travel prizes. PLUS winners will receive significant exposure to their profile resulting in significant extra followers on Chinese social media channels. Plus, exposure for potential business cooperation.

The Australian winner of “My Story of Chinese Hanzi” will win a return trip to China to the “My Story of Hanzi International Final” Competition in August 2023.

Who can enter?

The competition is open to Australian (Non-Chinese citizens) with a social media presence on platforms in Australia or China.

Participation is open to influencers/creators on TikTok, Twitter, Facebook, Instagram, YouTube, Douyin, Kuaishuo, Xiaohongshu, Bilibili and WeChat.


How to enter?

Register using the buttons below and provide a self-introduction video. Please also provide a link to your story about Chinese culture, language, history, traditions, and values (in Chinese).

The self-introduction video file should meet the following criteria:

  • Format: MP4 (1080p)
  • Orientation: Landscape
  • Duration: Not exceeding one minute
First Prize (1 Winner)
  • Return flights & accommodation to attend the “My Story of Hanzi International” event in China in August 2023.
  • Significant exposure to their profile on Chinese social media channels.
  • Additional exposure to their profile for business cooperation with well-known Chinese-Australian enterprises.
Second Prize (2 Winners)
  • Return flights to China (you can choose your travel dates)
  • Significant exposure to their profile on Chinese social media channels.
  • Additional exposure to their profile for business cooperation with well-known Chinese-Australian enterprises.
Third Prize (3 Winners)
  • Exposure to their profile on Chinese social media channels.
  • Additional exposure to their profile for business cooperation with well-known Chinese-Australian enterprises.



Award Announcements

Sydney, 31st July 2023 


Conference Venue

China Cultural Centre in Sydney,
Level 1, 151 Castlereagh St Sydney, NSW 2000

Event Background

In 2023 China will celebrate its 45th anniversary, recognising a significant turning point in modern history since its reform and opening up. This celebration coincides with the renewed friendly discussions between China and Australia, post the COVID-19 pandemic.


Within these discussions, social media influencers have become particularly influential in cultural exchanges between these countries. At the same time, the rise of live-streaming and e-commerce in China has given influencers a new role as a force in sales and brand promotions.


In recognition of our two countries’ friendship, the first Australian Influencer Self-Promotion Conference is being launched to discover outstanding storytellers of China-Australia stories and showcase their profiles on Chinese social media.


Winning participants will receive a ticket to the “My Story of Hanzi” International competition in China, Chinese social media traffic support, and opportunities for collaboration with well-known Chinese-Australian enterprises.


Event Details
  • The Self-Promotion Conference is a competition for Chinese stories presented by Australian influencers.
  • Influencers can participate using their social media account/s, self-promoting and showcasing their account’s style and characteristics.
  • Influencers need to publish a self-introduction and video related to China about the mentioned topics and provide a link.
  • Winners will be announced on 31st July 2023, with representation from the government, business, and academic sectors.





Event Supporters

  • Chinese People’s Association for Friendship with Foreign Countries (CPAFFC)
  • “My Story of Hanzi” International Competition Organising Committee
  • World Affairs Press Co. Ltd
  • Douyin, Kuaishou, Xiaohongshu
  • Australia China Business Council (ACBC)
  • Vmores
  • China Blueprint Consultants
  • 1688 Australia
  • Peoples Daily Online Australia
  • TM Media Sydney


Conference Schedule

  1. Self-Promotion Conference Registration: From 15th June to 15th July, Australian influencers will participate by invitation or self-registration. Participants must submit an account introduction and a video link related to China (20 Australian internet celebrities will be invited, with 2-3 Chinese internet celebrities as special guests).


2. Award Selection: From 15th July to 30th July, the organisers will invite representatives from various political, business, and academic sectors to serve as recommenders and select outstanding accounts for first, second, and third prizes.


3. Conference Invitation: From 15th July to 30th July, the organisers will invite all registered influencers, recommenders, supporting units, Chinese-Australian media platforms, and corporate representatives to participate in the first Self-Promotion Conference.


4. The first Influencers Self-Promotion Conference awards and announcement will be held on the 31st July, 2023. Award-winning participants will recommend their accounts and showcase their representative works. At the same time, recommenders providing comments with sponsored companies will also take place.


5. From August to December, assistance will be provided to the first and second-prize winners for their travel to China, along with traffic support and assistance in contacting Chinese and Australian companies to create various opportunities to cooperate and showcase. 

Press Release

Sydney, 7th June (People’s Daily Online)

The First Australian Influencer Self-Promotion Conference and 2023 will hold the “My Story of Hanzi” Australian Competition in Sydney in July.


To discover the best storytellers of Chinese-Australian stories, cultivate Australian influencers entering the Chinese market, and determine the “My Hanzi Sotry” International Champion 2023, the People’s Daily Online Australia is launching the first Australian Influencer Self-Promotion Conference. 


In 2023, China will celebrate the 45th anniversary of the Reform and Opening Up, the 10th anniversary of the “Belt and Road” initiative, and the end of the global pandemic. Since the beginning of the year, China-Australia relations have improved, and interactions between the two sides have become active. Among them, “influencers” have become a highly regarded group in the cultural exchange between China and Australia. With the rise of live-streaming e-commerce in China, influencers have been given a new role as a driving force for e-commerce sales and brand promotion.


The first Australian Influencer Promotion Conference aims to build a unique bridge for cultural exchanges and economic and trade exchanges between China and Australia, allowing Australian social media creators to convey Chinese-Australian stories to the world through their own accounts and content and empower Australian content creators and influencers who aspire to enter the Chinese online e-commerce industry.


The theme of this self-promotion conference is “Chinese Stories in My Social Media Account,” and the collection period is from 15th June to 14th July. Participants need to participate in the Conference in the form of an invitation or self-registration and submit their account introduction information and a short video related to China. The Conference welcomes the participation of any account that promotes the theme of China-Australia exchange, including but not limited to food, travel, lifestyle, culture, and e-commerce. According to the organisers, the event invitations have received positive feedback from many Australian influencers, who generally believe that the Influencer Self-Promotion Conference will be a rare opportunity for Australian influencers to gather and communicate.


In mid-July, the organisers will invite representatives from politics, business, and academia to serve as endorsers and recommend winners for the first, second, and third prizes. The prizes for this event include signing contracts for e-commerce cooperation between Chinese and Australian companies, traffic support from Chinese social media platforms, and round-trip tickets to China. The best Chinese language speaker will also be invited as the Australian champion to participate in the 2023 “My Story of Hanzi” Conference. 


On 31st July, the award and announcement will be held in Sydney, and the award-winning accounts will be announced. At that time, it is expected that dozens of influencers from all over Australia with tens of millions of followers will gather in Sydney to witness the grand event.


“My Story of Hanzi” International Story Conference is a large-scale Chinese speech competition for non-native Chinese speakers from China and abroad. It is organised by the Chinese People’s Association for Friendship with Foreign Countries (CPAFFC) and People’s Daily Online. The 2023 “My Story of Hanzi” Competition was launched in early June, and the finals will be held in late August.


The Australian Influencer Self-Promotion Conference has received support from the Chinese People’s Association for Friendship with Foreign Countries (CPAFFC), People’s Daily Online, World Affairs Press Co. Ltd, Australia China Business Council, TikTok, Kuaishou, Chinese social media platforms, and several Chinese-Australian companies and media. The Conference will actively explore and promote cultural exchanges between Australia and China and facilitate the development and cooperation of Chinese-Australian enterprises in digital media. (Peng Yuqing)

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