Singapore
Take your brand into Singapore with a digital marketing strategyOur Advantage
Singapore is an exciting digital economy worth around $ 16 billion USD. Here you will see well know social media apps, such as Facebook, Instagram, and Linkedin, as well as the search engine favourite, Google. E-commerce continues to drive growth in Singapore despite the resumption of offline shopping as pandemic lockdowns have lifted.
Social Media Platforms in Singapore
Singapore has a population of 5.92 billion, of which 5.3 billion are active on social media. While social media has always been popular, its growth accelerated during the pandemic period.
The average Singaporean gets their first internet-connected device at the age of 8, compared to the global average of 10 years. Two thirds of Singapore kids between 7 and 9 years use smartphones every day. All these statistics point to the popularity of the internet and social media.
As in all other places in the world, even in Singapore, most people use their mobile phones to access the internet and social media. While the mobile penetration rate in the US is 85%, in Singapore it is 88%. Popular social media channels in Singapore include:
Facebook is the most popular social media platform in Singapore, with almost 80% of the population enjoying their time on this app. Women are the primary users (51.5%), mostly those aged between 25 and 34 years.
Instagram has a user audience range of around 66.3% of the population, with approximately 85% of them aged between 16 and 25 years. Singaporeans spend around 2.5 hours a day on social media.
TikTok
There were around 846,588 TikTok users in Singapore in 2022. This figure is expected to see around 32% growth by 2026. In November 2022, TikTok launched TikTok Shop in Singapore.
Search Engines in Singapore
From May 2022, Google led the search engine market in Singapore with a 95.69% share of the market. Bing and Yahoo! followed with minor market shares in the same year.
Google is one of the first search engines to mind for Singaporeans, and it owns a good chunk of the market at 95.69% (2022). Following, but only with minor stakes, are Bing, Yahoo, and DuckDuckGo. By Dec 2022, google.com was the most visited website, with nearly 294.0M monthly visits.
95.2%
Bing
2.24%
Yahoo
1.78%
DuckDuckGo
0.33%
Our Skills & Expertise
Formulating a global strategy for marketing is a great challenge for marketers, particularly for social media platforms. Business strategies vary widely. What’s relevant for Singapore and Malaysia may not be relevant in China. In fact, China is a very special situation, due to the various governmental restrictions in place.
We have the skill and expertise gained over years of helping business expand into the Chinese consumer market, and can advise you on:
In 2022, the gross merchandise volume (GMV) of the Singapore e-commerce market amounted to 8.2 billion U.S. dollars and was expected to reach 11 billion dollars by 2025. Singapore has established itself as the best-equipped e-commerce market in Southeast Asia.
Reference: Statista