About

Your trusted partner in Asia

Our Advantage

Since 2005 we’ve been making our mark as one of Sydney’s leading design and consulting agencies, specialising in Chinese and Asian markets. During this time, we’ve worked with all-sized Australian companies to help them realise their ambitions of going global and competing in the international marketplace in Asia.

Embracing Digital

We embrace digital technology and are always on the watch for new tech and trends.

Culturally Aware

We are a multicultural team, representative of different values, demeanors, and languages.

Always Innovative

The marketplace in Asia is constantly evolving and so are we when it comes to new business.

Our People

As a team of creative and innovative professionals, we provide local Australian businesses with customised design, digital strategy, and advanced technology that focuses on building a cross-border trade with Asia.

So when we work with you, we’ll create your own customised, unique plan for excellence in marketing and trade.

To drive your business success globally, we look beyond traditional Australian business practices. Instead, we apply our broad knowledge of Chinese and Asian markets to help your business flourish in these lucrative areas.

Managing Director

Lisa Goodhand

Fluent in Chinese, Lisa is a highly recognised industry leader, specialising in trade matters in China. Since founding China Blueprint, Lisa has helped countless Australian businesses in the food, tourism and lifestyle industries grow their profits through selling to Chinese consumers. Lisa regularly speaks on doing business in Asia, and is also consults to the Australia China Business Council.

Lisa Goodhand is more than a published author; she’s a beacon of inspiration in the world of business and beyond. Her compelling story is woven into the fabric of ‘Voices of Impact, Volume 3,’ a remarkable book that showcases personal business journeys, sparking change and transformation. Lisa’s chapter in this groundbreaking book resonates with readers worldwide, touching hearts and minds with her insights, experiences, and lessons learned.

A Triumph on the Global Stage
‘Voices of Impact’ skyrocketed to success upon its release, clinching the coveted Amazon #1 Best Seller spot across a remarkable 14 categories:

Amazon Australia
1 Best Seller in Business & Investing, Business Ethics, Service Business, Industries, Business & Investing, Business Ethics, Service Business, Industries
Amazon USA
Number 1 Best Seller in Service Business, Business Ethics, Service Business, Business Ethics, Women’s Spirituality
Amazon UK
Number 1 Hot New Release in Service Business, Business Reference, Business Ethics

Lisa’s contribution to ‘Voices of Impact’ has ignited a fire of positive change, and her journey is now an integral part of this literary phenomenon.

Copywriter

Di Clements

Di is a professional copywriter with years of experience. She has an uncanny instinct for tapping into her clients’ minds – and hearts – to write content that moves people to action.

In addition to writing social media posts for some very happy clients, Di writes web content, media releases, newsletters, video scripts, flyers and articles across a wide range of industries. She can also work magic on a PowerPoint presentation, and turn her hand to instruction manuals that users love.

Mai Cui

Mai Cui is a talented Chinese public relations specialist, and an Arts graduate from the University of New South Wales in Sydney. Mai has extensive experience in delivering strategic, precise, and well-executed public relations programs to a global clientele. Mai also manages a number of her own successful Chinese social media channels in the Australian market and is a recognised key opinion leader (KOL) here.

Social Media Manager

Livestreaming Manager

Aaron Jun

Aaron has over 20 years of experience in the video and media industry, and is also the GM of a highly successful Multi-Channel Network and Live Streaming Academy business in China. Aaron is a passionate and talented industry leader in his profession, both here in Australia, and in China and is a sought after expert in his field. Aaron is unique in his level of expertise in the live streaming industry than Aaron.

Kyle Wang

Kyle is a leading industry expert in technology and web development, and was decorated in his homeland as a recognised ‘Talent’. Kyle builds complex web platforms and ecosystems that others shy away from because they don’t have the skills. Highly sought for his skills, Kyle is a Sun Certified Java Programmer, Microsoft Certified DevOps Engineering Expert, and an Azure Developer.

Technical Engineer

Managing Director