Blog
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Collaborating with Chinese Influencers in Australia
Engaging with Chinese influencers based in Australia presents a unique opportunity for brands and organisations looking to tap into both local......
29/02/2024 -
POV: What it looks like when cultures come together…
Have you ever said Yes to a job, without knowing just what was involved? I’m sharing this story because I’m sure......
03/08/2023 -
Rose Fenjiu. Going global and speaking to women.
I love it when a brand is inclusive and starts listening to its customers. This is exactly what the famous Chinese......
21/06/2023 -
Are you China’s next big influencer?
The search is on for the most engaging storyteller in the Web 2.0 era, sharing stories about China on social media. Could this be your......
19/06/2023 -
SFE – An Expo for Chinese Australian Families
It’s a wrap for the Sydney Family Expo (SFE) 2023 at Sydney’s International Convention Centre in Darling Harbour. And what an......
09/05/2023 -
How to sign up on Little Red Book
In recent years, Xiaohongshu, or Little Red Book, has become a force to be reckoned with in the Chinese marketing world. ......
24/04/2023 -
China International Import Expo 2023
China International Import Expo (CIIE) Sun, Nov 5, 2023 – Fri, Nov 10, 2023 Suppose you are thinking about taking your products......
18/04/2023 -
What do brands do to celebrate Easter with their Chinese customers?
Firstly, Easter is not a religious festival celebrated by the majority of Chinese as it is in Christian cultures. It does,......
11/04/2023 -
Which Australian brands are on Little Red Book?
Founded in 2013, Little Red Book (or Xiaohongshu in Chinese pinyin) is a popular social media app,both in China, and around......
10/03/2023
