How to sign up on Little Red Book

In recent years, Xiaohongshu, or Little Red Book, has become a force to be reckoned with in the Chinese marketing world.  With over 400 million registered users in China (2022) and over 15,000 official brand accounts, the platform enjoys popularity from a predominantly female audience aged 18 – 30. Little Red Book is also consumed worldwide, with over 30 million monthly active users (MAUs) outside China, the majority in Southeast Asia. 

Caution to the reader – these numbers are growing daily, so they will likely increase by the time you read this!

The primary content found in Little Red Book revolves around lifestyle, fashion, beauty, travel, popular culture, entertainment, technology and food. Users share personal experiences, recommendations, and tips on various topics. For example, in fashion, users showcase their styles, recommend different clothing brands, and share outfit ideas.  

Some more notable trends include Duo Shu Fashion and Fairy Speak Beauty. Duo Shu is a fashion trend that combines two outfits simultaneously, usually mixing contrasting patterns and styles. Fairy-Speak Beauty is a trend involving makeup and hairstyling techniques inspired by supernatural fairy creatures, featuring elements such as glitter, rhinestones, and pastel colours.

Aside from pure entertainment, Little Red Book is also an excellent tool for local businesses looking to engage with the Chinese community using its geotargeting tools. 

To help you get on the pathway to exploring Little Red Book features and functionality, we have prepared the steps below so you register your user account. Using your account, you can search and view popular trends, check out your competitors, and even post your own stories.  

Steps to registering your own little Red Book account for personal use:

• Little Red Book is designed primarily for Mobile consumption, so go to the Apple or Google Play store and download the App. Search using the term ‘Xiaohongshu’. The icon looks like this:
  
  

• To register your account, you will require a mobile phone number or email address. 
  
• After launching the app, select your language preference.

• Tap “Sign Up”, which is located at the bottom of the screen.

• Select the option to sign up with a phone number or email.

• Enter your information, including your name, location, and password. If you have a Chinese identification card, you can scan it to verify your account and access all features.

• Complete the verification process. Xiaohongshu will send a verification code to your phone or email.

• Enter the code to complete the process.

• Start exploring Little Red Book!

Xiaohongshu’s homepage will appear after logging in. You can explore different products and features by browsing the homepage and searching using keywords. Using English or Chinese is acceptable for searching. Using the red’ Follow’ tab, you can also follow other brands or users. If you intend to post on Little Red Book, English is an option, although we encourage you to use Chinese, as this is ultimately a Chinese app. 

Reach out if you would like to learn more about Little Red Book and its functionality for brands.