Trends

Founded in 2013, Little Red Book (or Xiaohongshu in Chinese pinyin) is a popular social media app,both in China, and around the globe. This Chinese-language app helps shoppers to find and reviewlifestyle and fashion items. With 163 million users, most of whom are Gen Z (70%), it has around140,000 brands listed on the site, making it a popular channel for marketing. Little Red Book has an...

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The empowerment of women is a regular topic in modern-day China. Every year, as International Women’s Day (March 8) rolls around, brands seek new ways to engage with their female audiences, because it’s no surprise that women are the  primary decision makers when it comes to online shopping. However, just focusing on International Women’s Day to sell their wares won’t cut it these days. Brands need...

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