Technology

Founded in 2013, Little Red Book (or Xiaohongshu in Chinese pinyin) is a popular social media app,both in China, and around the globe. This Chinese-language app helps shoppers to find and reviewlifestyle and fashion items. With 163 million users, most of whom are Gen Z (70%), it has around140,000 brands listed on the site, making it a popular channel for marketing. Little Red Book has an...