Engaging with Chinese influencers based in Australia presents a unique opportunity for brands and organisations looking to tap into both local and international markets, as it not only leverages the influencers' significant following but also capitalises on their cultural insight and authentic content creation, resonating with Chinese-speaking audiences in Australia and beyond.Australia is home to a significant Chinese diaspora, with over 1.2 million people of...
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Founded in 2013, Little Red Book (or Xiaohongshu in Chinese pinyin) is a popular social media app,both in China, and around the globe. This Chinese-language app helps shoppers to find and reviewlifestyle and fashion items. With 163 million users, most of whom are Gen Z (70%), it has around140,000 brands listed on the site, making it a popular channel for marketing. Little Red Book has an...
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The empowerment of women is a regular topic in modern-day China. Every year, as International Women’s Day (March 8) rolls around, brands seek new ways to engage with their female audiences, because it’s no surprise that women are the primary decision makers when it comes to online shopping. However, just focusing on International Women’s Day to sell their wares won’t cut it these days. Brands need...
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When you are building a Chinese language website for the first time, you will be asking yourself: Do I need a completely new website for my Chinese customers, or can I simply upgrade or rearrange my existing website? The answer to this is not straightforward and will...
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With the current global pandemic, it’s now more important than ever to stay home, which means doing business from home too. Here’s our out top 10 tips to helping you get great samples from China without leaving home. The right factory Choosing the right...
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In early January, I was talking to a business chamber representative about his members’ internet skills. “We just don’t think our members are ready for online conferencing, it’s too high tech for them,” he declared. Fast forward two short months, throw in a world wide...
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