Meet our Experts

Home » About Us » Meet our Experts

Experience you cannot gain by simply going to school 

At a glimpse…

LISA GOODHAND
Fluent in Mandarin and deeply respected by her Chinese counterparts with an in-depth understanding of Chinese culture, Lisa is uniquely equipped to offer expert guidance and support to entrepreneurs wanting to do business in China. Lisa has an Australian University degree in Chinese (ANU), a Master’s Degree in Criminology (SYD), and a Diploma of Policing.

Managing Director

Lisa's Presentation Profile

  • Australia China Business Week (August 2011)  
    Chinese Investment into Australia; Where are we now, what have we learnt, where to next?
    Engaging with China "China Partnerships - Joint Ventures", "Megacities - Opportunities at Urban Edges"
    Chinese Business Culture  
  • National Manufacturing Week Conference (May 2011)
    Doing business in global markets, maximizing opportunities, minimizing risks. 
  • ALB Online (March 2010)
    Structuring Strategic Alliances and Joint Ventures in China
  • China Australia Business Congress (March) 2010
    Setting up in China
  • CIPSA Low Cost Country Sourcing (July 2010)
    How to negotiate in China 
  • Import Export Show, September (2009 & 2010)
    Using China as your global manufacturing base
    Top ten tips for Importers & Exporters  
Lisa's – Media Profile
 
Published
  • Beyond the Great Firewall of China, Dynamic Export  Magazine (July 2011)
  • Doing Business in Global Markets, (presentation) 
  • Chinese Whispers, Dynamic Export Magazine (May 2011)
  • Export Market Research, Dynamic Export  (Jan 2011) 
  • Business Urged to take China Challenge, Dynamic Export (October 2009)
  • Don't let your Manufacturer Become your Competitor, Australia China Connections  (Sep 2009)
Interviews
  • Opportunity Knocks in China for SME's, SMH and The Age (Aug 2012)
  • Export Market Research, Dynamic Export Magazine (Jan 2011)
  • Crack the China Code, My Business Magazine (July 2011)
  • Made in China, Sydney Morning Herald, Jan 2008
  • Make it in China, BRW Magazine   
  • Manufacturing in China, review, Dynamic Export  
Television Interviews
  • Made in China, Meet the opposition, A Current Affair  
  • Australia China Business Week, Presentation of Brands in China, Youtube Link

STEVE WELSH
Respected for his exceptional managerial, project management, and time management skills, Steve is recognized as the team manager with the solutions when the others say “it can’t be done”. Steve’s comprehensive experience in most areas of manufacturing has enabled him to set up Greenfield projects for large international companies in the pulp, paper and board industries throughout Australia, China, and South East Asia. Steve's role includes; machinery instillation, factory relocation, electrical contracting, mechanical contracting, generator and recycling services. 

JASON ZHANG
Originally from Henan, Jason came to Australia to complete his business studies. With his MBA in hand, he now leads China Blueprint import projects and his dedication and expertise have been incremental to China Blueprint’s success story. Jason's work experience stemmed from China were he was originally in a management role in a heavy industry manufacturing plant near his home town. Since joining China Blueprint he has become our project manager overseeing all our Australian clients projects, totaling millions of dollars worth of value. 

Jason is also an accomplished presenter, having chaired the Australia China Business Week Forum in Sydney (2012). This Chinese language forum covered topics including 'the Australian investment environment & setting up a company in Australia'. 

GERALD GOODHAND
A senior medical practitioner with more than forty years of diverse business experience, Gerald provides broad-based business advice and guidance to China Blueprint’s management team. An achiever, with wide-ranging interests and an impressive list of notable achievements to his credit, Gerald has traveled extensively throughout Asia. His energy and demonstrated ability to innovate position him to support the China Blueprint team’s cutting edge approach to client servicing.

TONY CULL

MBA, CPA, GAICD, B.Bus
Tony is an accomplished international commercial executive who has 12 years experience within China managing and operating successful joint ventures with revenues up to $100M. His background includes managing 3 joint venture sugar companies in Southern China, a national food ingredients joint venture in Guangzhou and the establishment of an Asia Pacific regional R&D food technology centre in Shanghai.
 
Tony is an active businessman in China where he privately owns the controlling interest in a diverse , 875 employee strong Chinese organization which incorporates a manufacturing plant, country wide distribution networks and a dominant retail food ingredient brand with a leading presence in 12,000 retail outlets and distribution to over 125,000 restaurants.
 

Tony is a member of CPA Australia, the Australian China Business Council and a Graduate member of the Australian Institute of Company Directors. He is also a Mentor for the Curtin University Graduate School of Business.


Speak with a China Blueprint consultant on (61) 02 92672933, or email us a question.