Exporters, we have been telling you for a while now that social media in China is an important part of your marketing strategy there. With over 500million users engaged online, there is no disputing the internet in alive and thriving. Users on average spend around 5 hours a day and their core activities include gaming and shopping. If you...
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China Blueprint Blog
Friday, 18 May 2012
Well you should have all returned form the Canton Fair by now. If I recall the feeling on return its pretty much - thank goodness that’s over - in a good way of course. The Canton Fair can be fantastic but also overwhelming. So while you are sitting there looking at the massive number of supplier brochures you brought back with you, let...
Thursday, 5 Apr 2012
As Australians I think we accept that there is such a thing as cultural difference, but we are not really experienced in using it strategically to do better business, especially when it comes to China.
Culture will impact every part of business that you do in China. Some parts you will like, some you will need to find...
Friday, 24 Feb 2012
Did anyone see the Foreign Correspondents recent documentary, the ‘Ka-Ching Dynasty’? If not, here is the link you can view the video online.
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Wednesday, 25 Jan 2012
Many importers do not adequately protect their supply chain by having a back up factory. Only when it’s too late and their current supplier doesn't deliver, do they realize the importance of this safety guard.
Having a back up factory is critical to import success. There are many factors that can impact a supply chain and...
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